Welcome to Under the Hood.
Let’s explore the creative ideas driving the studio
2026 kicks off with two big promotions. We are excited to announce Alma Du Solier as Partner and Sarita Schreiber as Social Art Director. In honor of their new leadership roles at Hood Design Studio, we asked each to share a VISION for the practice.
“There’s a lot of innovation and vision when you’re trying to connect things.”
NVIDIA's campus design features two tree houses that invite staff to step outside, seamlessly extending their workday into the landscape.
PHOTOGRAPHY: Jason O’Rear
HOOD sought to push the envelope, creating a landscape that is rooted in and reflective of the region’s identity.
PHOTOGRAPHY: Jason O’Rear
SUBTLE CONNECTIONS
ALMA DU SOLIER, Partner
I don’t necessarily consider myself a visionary in any form or fashion — I wouldn’t even know how to define it as a practitioner, to be perfectly honest, but nonetheless, I have a vision. My vision is that we are building a collective space that encourages different methods of working, so that innovation comes from the process.
I believe in “having reasons” for doing things and I define “design rules” to organize my thinking. Some people call that being rigorous; some say that is being rational, which could be as see as the opposite on the “by-the-book versus innovative thinking” spectrum. There’s a gray zone between the two extremes of doing something different every single time and obeying a strict standard. I operate in the middle.
A lot of people that come to work here understand that a little bit. Some are more comfortable than others in this gray zone, but ultimately, that’s my vision for Hood Design: to create a practice in which all of us have some level of independence, some level of innovation, but also that we can also be comfortable in a context that can sometimes even be beautifully predictable.
If we consider innovation as a way to create uniqueness, it can be found in the subtle things we engage with everyday. Design can be as simple as the small line on the paving. For example, the NVIDIA Campus in Santa Clara is a four-acre landscape. Everything is designed on a grand scale, with large, tree-house-like pavilions and bold arbors. My collaborative role was to develop a landscape that knits these dissimilar pieces together: the feature objects that call for visual attention, green infrastructure that moves water through the site, and humble paving that binds it all together.
Our approach was to deploy a unifying palette, however we introduced a subtle shift in the material palette in response to the path of the sun as it traverses the site. The campus has a shady side and a sunny side. In the afternoons, the warm Santa Clara weather invites people to find cool places outdoors. In the shade, the paving and decomposed granite is in cool gray tones. As you move into the sun, the materials shift to tan and yellow—the same textures and compositions, just with a different color palette. It isn’t radical, yet when you walk around the campus, you sense the change; it gives you a unique experience. That is the kind of work I want to continue to see come out of our studio: work you admire but also feel.
PHOTOGRAPHY: Seymour Lu
“My role maintains a fragile equilibrium as we work between the speculative and the professional.”
SPACE FOR THE UNKNOWN
SARITA SCHREIBER, Social Art Director
Vision is an idea unconstrained by existing conditions. Being a visionary is a less about visualizing an end and more about being courageous enough to insist on space for the unknown. My role in the studio is to have faith in the dream to and protect. As we grow our social art practice, we make room for the undefined, so that each project is responsive rather than unquestioningly following a set of predetermined processes.
Our installation Black Towers/Black Power (created for the exhibition Reconstructions: Architecture and Blackness in America at MOMA is now part of the permanent collection at SFMOMA) is an imagining of a different world — one that doesn’t conform to the boundaries and conditions of the San Pablo corridor in West Oakland as we presently know it. The drawings, sculptural models, and video present a series of high-rise towers. Each corresponds to the Black Panther’s Ten Point Program, which includes demands for freedom, education, housing, and ending police brutality. It’s a thought exercise that provides a visionary roadmap. We may have figured out all the problems, but we hope our vision serves as provocation to spark critical thought and dialogue.
The challenge before me as Social Art Director is to articulate Hood’s social art practice to a larger public. This is not a new practice, our work has long been connected to and acted upon social social and cultural phenomena. To achieve our goal, we move through a rigorous number of iterations, testing form, material, scale. Our process defines an ethos that is specific to the art practice, and also extends to the entire company. Ultimately, we each have a role to play in developing a vision — one that only becomes legible when each member of our staff brings their own personality and interests to the project.
NEWS
Jarrett Fuller, host of Scratching the Surface podcast, sat down with Walter Hood to discuss landscapes as a medium, subverting typologies, and design as a cultural practice. Listen to their conversation here.
HOOD is one three finalists selected by Swords Into Plowshares to reimagine Charlottesville’s removed Robert E. Lee statue. Working with reclaimed melted bronze from the Confederate monument, teams were asked to create new public artwork reflecting multiracial democracy and presented on March 14 at Jefferson School African American Heritage Center.
In Metropolis, writer Diana Budds features Lift Ev’ry Voice and Sing park in Jacksonville, FL as small public spaces advancing reparative urbanism.
Walter Hood joined a stellar line-up of speakers for In Focus: Transformation, the latest edition of The World Around hosted by The Hammer Museum in Los Angeles.
On March 12, principal Paul Peters shared the studio’s landscape design process for the African Ancestors Garden with the American Horticultural Society.
Mark your calendar. On April 21, Walter will lecture at the Architecture Association in London.
